Mend, Don’t End: Why Repairing Our Clothes is the Coolest Act of Self-Care This International Repair Day

On Saturday 18 October, the world celebrates International Repair Day — a global movement dedicated to keeping things in use, valuing craftsmanship, and empowering people to mend rather than discard. In a culture that too often equates newness with worth, repairing a garment is quietly radical — and deeply rewarding.

The urgency of the climate crisis continues to intensify, yet in the heart of Europe, we are witnessing an unsettling series of sustainability U-turns.   The momentum for mandatory corporate environmental and social accountability, once seemingly unstoppable, has hit a political wall.

But what exactly does this latest shift mean for the fashion industry, and crucially, for your business?

The Countdown to 2050: Are We Truly Ready for a Circular Textiles Future? The 8th of October, marks World Circular Textiles Day (WCTD), a global moment dedicated to reporting, reflecting, and celebrating the progress being made towards a fully circular textile ecosystem. For those of us dedicated to finding sustainable solutions, this day acts as both a benchmark of success and a critical check on our collective ambition.

Today is World Cotton Day, an opportunity to focus on this natural fibre that forms the foundation of modern life. Cotton's versatility is unmatched: it’s the resilient backbone of your reliable denim and favourite T shirts, comfortable bedding but also used in sanitary products and medical supplies, and even a crucial component in banknotes. It's a commodity that supports the livelihoods of roughly 100 million households globally.

Want To Buy Better Products On Pre-Loved Sites……………………………………  

Why Adding Filters by Certifications Benefits Consumers, Second-Hand Platforms and Brands That ‘Do Better’.

As sustainable fashion continues to grow, both consumers and second-hand platforms stand to gain from a simple yet powerful tweak to their filter drop drowns: the ability to filter garments by trusted certifications like GOTS organic cotton, BCI, Fairtrade, or brands that are Certified B Corp. To note this is currently not available – however here is why at Our Fashion Fix we think this is a must.

Global Goals Week is a powerful annual moment when the world mobilises for the Sustainable Development Goals (SDGs) - a set of 17 universal targets aiming for a peaceful and prosperous world by 2030. While often associated with governmental policy and international bodies, this week of action, awareness, and accountability holds a uniquely urgent relevance for one of the world's largest and most impactful sectors: the fashion industry.

For a long time, the burden of fashion waste has fallen on councils and, by extension, the taxpayer. But Europe is changing the game. The EU Parliament officially gave its final approval in September 2025 to a revised Waste Framework Directive, making Extended Producer Responsibility (EPR) for textiles mandatory across all member states. This is a seismic shift, and for UK-based fashion brands, it’s not a regulation to be ignored.

If your brand sells into Europe, you will be considered the "producer" under these new rules, regardless of where your company is based. The EPR framework operates on a simple, yet profound, principle: the polluter pays. This means you will soon be responsible for the financial costs of collecting, sorting, and recycling the products you place on the EU market.

What if a simple decision - to buy something pre-owned instead of new - could help save the planet and your wallet, all while making you a style pioneer? This is the quiet revolution of Second-Hand September, a movement championed by Oxfam that's now reshaping the global retail landscape. No longer just a month-long challenge, this initiative has blossomed into a powerful movement reflecting a seismic shift in consumer behaviour and a burgeoning, sustainable retail landscape. The global second-hand market is experiencing unprecedented growth, driven by environmental consciousness, economic prudence, and a desire for unique style. This isn't just a fleeting trend; it's a fundamental re-evaluation of how we consume fashion and other goods, with significant implications for both consumers and businesses.

As summer holidays come to an end, a familiar feeling of dread often washes over parents: the dreaded school uniform shop! It’s an annual mission, even more so this year as my daughter is starting a new school, and we are very conscious to ensure our shopping habits have minimum impact on people and planet.    

Part 3: Tiny Bottles: Big Problem – The Truth About Travel-Size Toiletries

Single-Use Plastic Stats:

• Travel-size toiletries make up a huge chunk of hotel and tourist waste.

• Globally, over 980 billion plastic toiletry items are discarded annually.

• Most of these are non-recyclable due to size and end up in oceans or landfill.

But It’s Just a Tiny Bottle!

That’s the trap: one tiny bottle doesn’t seem like much. But multiply that by millions of travelers, and suddenly your miniature shampoo has a not-so-mini impact.

The Uncomfortable Poolside Conversations Series

Welcome to your dose of fun, friendly holiday truth-telling. This three-part series is here to make you think a little deeper about what you're packing, sipping, and wearing while living your best resort life. Spoiler alert: it’s not about shaming. It’s about being just a bit more thoughtful—even with a cocktail in hand.

Part 2: Closet One-Night Stands – Why Your Holiday Wardrobe Deserves Commitment

Let’s be real: you bought that sparkly dress, pineapple-print shirt, and three cheap bikinis specifically for this trip. But will you ever wear them again? Or are they destined to live their best lives poolside... and then end up in a resort bin?

The Uncomfortable Poolside Conversations Series

Welcome to your dose of fun, friendly holiday truth-telling. This three-part series is here to make you think a little deeper about what you're packing, sipping, and wearing while living your best resort life. Spoiler alert: it’s not about shaming. It’s about being just a bit more thoughtful—even with a cocktail in hand.

Part 1: Bottle It Up – Why Refillable Water Bottles Deserve a Spot in Your Beach Bag

You’ve just landed in sunny Spain. It’s hot. You’re thirsty. So you grab a bottle of water... then another... and another. Before you know it, you’ve gone through a dozen single-use plastic bottles in three days—and you’re just one person.

Did you know that every single piece of plastic ever made still exists somewhere on Earth? It’s a shocking thought — and sadly true. According to the UN, around 79% of all plastic ends up in landfill or polluting our environment, and much of it is now breaking down into microplastics.  As we near the end of July, I realise we haven’t talked about “Plastic-Free July”, a global movement that’s helped an estimated 100+ million people across 190 countries reduce their single-use plastic consumption.

Wimbledon 2025: Hottest Start in History Challenges Players, Ball Kids, and Grounds Staff.

Wimbledon 2025 has opened under scorching skies, marking the hottest-ever start in the tournament’s long and storied history. With temperatures soaring past 35°C (95°F) on day one and forecasts predicting little relief, the All England Club is grappling with the effects of extreme heat across the grounds — not only for players but also for the often-overlooked silent heroes of the tournament: the ball kids and ground staff.

Lets talk about Polyester in uniforms and sports wear.

If you’ve been thinking, “We’re a small brand - that EU Digital Product Passport thing doesn’t apply to us,” think again.

The EU’s upcoming Ecodesign for Sustainable Products Regulation (ESPR), and the Digital Product Passport (DPP) it mandates, is about to transform the fashion industry. While the headlines often focus on big-name retailers, small and independent brands are very much included in this shift.

And if you're selling clothing into the EU market, even via third-party platforms like Zalando, About You or a boutique stockist in Berlin - this applies to you.

At Our Fashion Fix, we believe that living sustainably is not just a trend, but a conscious choice that empowers us to make a real difference. As industry experts with years of experience in the fashion and lifestyle sectors, we've seen firsthand the impact of our choices. That's why we're shining a spotlight on World Refill Day, taking place on June 16th!

Second-Hand Pop-Ups: Are UK Retailers Missing the Brand Loyalty Mark and More Importantly an Opportunity?

We’ve watched with interest as high street brands experiment with second-hand "pop-ups" in-store. While this move acknowledges growing demand for circular fashion, many retailers we believe are missing a critical opportunity to deepen brand loyalty—by showcasing second-hand garments from other brands instead of their own.

Why CFOs and CEOs Must Rethink Margin in the Era of Sustainability

With more than 20 years in fashion retail and with various qualifications in sustainability, I’ve seen the persistent tension between profit margins and environmental responsibility. For CFOs and CEOs, especially within UK high street retailers, margin has long been the primary metric guiding buying decisions. Yet this traditional approach is becoming untenable in the face of tightening regulation, evolving consumer expectations, and the escalating costs of environmental degradation.

This Thursday marks World Environment Day.  This year’s theme, #BeatPlasticPollution, is especially resonant for an industry that often wears its environmental contradictions on its sleeve: fashion.

Does Online Shopping Feel A Little Clinical And Rather Lonely? Welcome To The World Of Conversational Commerce. Are You Ready To Go Shopping With Your New Best Friend?

Does online shopping feel a little clinical? Do you ever find yourself endlessly clicking through filters, rewording your searches, and still not quite landing on what you really want?

You’re not alone.

Sometimes, all you really need is a friendly sales assistant — someone who can listen, understand your vibe, and point you to the perfect outfit without all the guesswork. That’s exactly what conversational commerce is aiming to bring to online fashion retail: a more natural, human way to shop and a hot topic at Last weeks Drapers Future Fashion Expo.