Rent, Don’t Buy: The Secret to Stunning Party Outfits
As the festive season kicks into gear, your calendar fills with Christmas parties, office soirees, and New Year’s Eve celebrations. But what are you going to wear? We’ve all been there: putting off outfit planning, promising ourselves we’ll wear something we already own, only to splurge on something new at the last minute, because we just want to feel great. Before you rush to buy another outfit you’ll likely only wear once, why not consider renting instead?
Occasion wear is a big part of Christmas spending in the UK. In fact, Britons are projected to spend £46.4 billion in total during the 2024 Christmas period, with a significant portion going toward outfits that will sit unworn in wardrobes for the rest of the year. Why not rethink buying a new outfit, when you can rent a high-end piece, look stunning, and make a stylish statement without the hefty price tag?
Fashion rental platforms like By Rotation, Hurr, My Wardrobe HQ, and Hire Street are revolutionising how we dress. Renting is quickly becoming the ultimate hack -and for good reason. Not only does it offer access to luxury brands without the expensive price tag, but it’s also an eco-friendly and affordable solution. This holiday season, rental platforms allow you to get your hands on beautiful, designer pieces for everything from parties to formal dinners and New Year’s Eve celebrations.
With a growing selection and even collaborations like By Rotation's Mayfair boutique and Hurr's partnership with Deliveroo for same-day delivery in London, renting has never been easier. You can pick your dream outfit and have it delivered to your door the same day, hassle-free; no frantic shopping or last-minute stress.
And the benefits don’t stop there. Renting helps combat over-consumption and reduces the fashion industry's impact on the environment. By opting for rental instead of buying, you contribute to a circular economy, helping to keep clothing out of landfills. In fact, the fashion industry is one of the biggest polluters globally, but renting offers an eco-friendly way to stay fashionable without the environmental cost.
If your budget doesn’t stretch to designer labels, you can still rent from high-street favourites. ASOS has partnered with Hirestreet to offer a wide range of trendy occasionwear rentals for parties and events. H&M offers rentals from its premium H&M Conscious collection, ideal for special occasions without the long-term investment. Mango has also jumped on the rental bandwagon, offering stylish outfits for everything from weddings to other formal events. Nobody’s Child offers sustainable rental dresses and jumpsuits, giving you plenty of options for your seasonal wardrobe.
If renting isn’t for you, consider checking out pre-loved fashion. With a little patience and an eye for hidden gems, you’ll be surprised at the deals you can find on second-hand platforms.
This festive season, embrace the rental revolution. It’s a smart way to save money, look fabulous, and do your part for the planet. Your wallet, wardrobe, and the Earth will thank you.