Are you ready to shake up your fashion brand with something old yet totally new? The re-sale revolution is transforming the fashion industry from the inside out. My last article looked at the rise of general pre-loved platforms ie. Vinted. In this article i’m focusing on how brands can incorporate re-sale of their own products into their model. Re-sale is projected to out pace the growth of traditional retail hitting $84 billion by 2030. Brands are welcoming the additional revenue stream re-sale creates whilst unlocking new customer segments and empowering and re-engaging existing customers

Fashion’s latest trend isn’t just stylish, its sustainable and surprisingly profitable. Resale platforms like Vinted, once little known, are now at the forefront, turning losses into significant profits and proving that eco conscious fashion is commercially viable.

Have you ever wondered what fast fashion and fast food have in common, besides the obvious 'fast' part? Both might be quick, easy, and wallet-friendly, but they leave a lot to be desired regarding their long-term impacts. Let’s explore why slowing down could be the secret to better style, better health, and sustainability.

Chanel once declared, "To be irreplaceable, one must always be different." In an industry now dominated by fast fashion, it's crucial to reflect on the shift from bespoke design to mass production and recognise the significance of individuality.

Chanel once declared, "To be irreplaceable, one must always be different." In an industry now dominated by fast fashion, it's crucial to reflect on the shift from bespoke design to mass production and recognise the significance of individuality.

Behind the glamour of fashion lies a less attractive truth – the industry is a heavyweight champion in environmental degradation, responsible for a staggering 8-10% of global emissions. Let's strip away the runway’s and social media façade and face the harsh reality of the fashion world's impact on our planet.

Fashion is evolving, and the UK is at the forefront of a trend that's changing the game - the online clothing rental market. This isn't just a business boom; it's a chance for all of us to be part of a sustainable style revolution.

In a world brimming with off-the-rack choices, there's something truly special about wearing a garment that's been crafted just for you

Royal Curtains Get a Fashionable Second Life as Kimonos

Picture this: Your favourite pair of jeans, the ones that fit just right, getting a second chance at life.

Royal Curtains Get a Fashionable Second Life as Kimonos

Denim: Turning the Tide on Fashion's Thirsty Fabric